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With her unique blend of folk influences and electronica, you couldn't accuse Ellie Goulding of being obvious. She makes music that will appeal to lots of people, but it's of the intriguing, curious kind. Described invariably as "electro- folk-acoustic-pop", her songs are soaked in an almost cinematic sensibility.
Ellie's songs are built around big tunes that lift you up and spin you around, yet there's something off-centre about them, something sparkly, filmic, haunting, odd. She mixes heartfelt emotion with other- wordly atmospherics, spins cool electronica into dreamy warmth. Her insistence on putting her guitar in every song, whether an acoustic cover or a gorgeous song about new love, gives her soaring electro-folk an earthed rootedness.
I like simplicity, which is why Iím not afraid of pop, or dance music. I just look for the hook, the centre. And it can be the words or the melody, just the one thing that can relate to everyone.Ellie Goulding